The internet has become a necessity for everyone. Without it, people cannot imagine their lives. From social media to cloud solutions, the internet has completely revolutionized our lives. In the field of marketing, it has given us digital marketing.As the internet is one of the most popular technologies, it is easy to say that digital marketing is preferable over traditional. Still, one could argue that traditional marketing grabs hold of the public that does not use the internet as often as the others. With such arguments, it would be better if you read the following points to find out as to why digital marketing is superior to traditional marketing.It is affordableDigital marketing does not cost as much as any form of traditional marketing. Whether you consider newspaper ads or television ads, they all cost much higher when you compare them to the paid ads online. This does not mean digital marketing is less effective. In fact, it offers a higher conversion rate than traditional marketing in a large number of cases.The reason behind such affordability and effectiveness of online marketing is the fact that everyone is now using the internet. If you do not want to spend on paid marketing, you can opt for other methods which do not cost any money. With SEO, you will not be spending any money on advertising your business. Still, the best way to digital market your brand is through a combination of non-paid and paid marketing methods.Overall, digital marketing costs much less when compared to traditional marketing. You will be able to save much money by opting for this choice.It has a broader reachAs stated before, almost everyone uses the internet now. Either on a mobile or on a laptop, a person will be connected to the internet. Digital marketing Mumbai allows you to target this audience through numerous different methods. Each method is unique as well.It is easier to manageYou will not have to put much effort into managing your online marketing campaigns. The SEO of your website will work automatically after a certain time. Your PPC ads will be getting displayed on the search results and you will just have to check the progress. Moreover, you can do all of this within a few clicks from anywhere at any time.On the other hand, conventional marketing demands more supervision. Basically, it employs more people and you do not get to find out whether it yielded as good results or not. It is not as flexible as the digital marketing too.Now that you know the advantages of online marketing, you should start looking for a service provider of the same. By hiring an expert, you will be able to save your money, energy, and resources while availing the maximum benefits of online marketing. If you need any help, you can contact us.
Why Choose Digital Marketing Over Traditional Marketing
SEO (Search Engine Optimisation)
Search Engine Optimisation (SEO) is a subset of Internet Marketing and is one of the most cost effective means of driving targeted traffic to a website. The SEO practitioner will usually work with a business to develop an ongoing strategy to rank alongside and above competitor’s in the major search engines for profitable search terms. These search terms are usually referred to as Keywords and if there are multiple Keywords in a phrase then the term keyphrase is generally used.It is worth noting that, as with most types of industry, SEO practitioners can be of varying levels of skills and experience. There is no particular level of attainment or degree of qualification that a SEO can achieve. This can make it difficult to choose a suitable individual or company to help improve a website’s search engine rankings. Many companies choose to take a taster from a SEO company before they employ them to tackle a complete project. For example, if the website requires fifteen or so keyphrases.So what sets one particular SEO company apart from another? Well, many would argue that most, if not all, SEO practitioners are capable of delivering some kind of base Search Marketing product. Whether this is 50 backlinks per month or even if this is something that is more bespoke, this appears to be the norm for most SEO projects. But do these deliverables merely fit the client’s perception of what a SEO project should entail and, most importantly, do these ventures actually deliver adequate results. When I say adequate I mean dramatically improved search engine results pertaining to worthwhile and profitable search terms as opposed to token number one positions for key phrases that no-one actually searches for!So how does SEO work? Well, the best SEO companies are skilled and experienced at finding niche and untapped areas that no-one has found and “milked” yet. If no niche areas exist then the best keyphrases that are available are focused upon using both a set methodology and a creative edge. For example, if your business provides accountancy services which focuses upon a friendly, local service then your website must focus upon search phrases that relate to keyphrases such as “accountants in Barnsley”. I am by no means suggesting that all websites should focus upon geographical based search phrases because many company’s target markets are, in fact, national or even international. So the context within which a particular website can be classified under certainly does determine the order that the keyword research is performed using.Context is a huge concern in SEO. The next part of the article attempts to determine the order in which a typical SEO practitioner might formulate a SEO strategy. A SEO strategy is a plan that a company, practitioner or SEO company must follow to achieve a perceived result. A SEO strategy is an initial phase of and forms the basis of a SEO plan which becomes part of a company’s overall marketing plan. Remember the common business cliche, if you fail to plan then you plan to fail. A SEO plan usually consists of a schedule of work that is based upon a prescribed amount of keyword research, competition research and SEO experience and expert guidance. Past trends can help the SEO practitioner to speculate upon a likely outcome but future web page positions in the popular search engines cannot always be accurately predicted based of the variables that are involved. These variables are often known as ranking factors.During the planning stages of a SEO strategy for small to medium enterprises (SMEs) it must be recognised that larger organisations may have teams of internet marketers who are working on promoting the website nine while five, Monday to Friday. How can smaller companies compete with larger companies? This is an age old problem. The larger organisations have huge marketing budgets and can test different ideas whereas smaller companies must be more frugal with their spending. This is why small internet marketing companies who specialise in search engine optimisation and pay per click advertising are being called upon more and more frequently by smaller businesses.Generally speaking the most successful SEO companies are those who follow a reusable and scalable process model but also go above and beyond the competition in terms of creativity. We should learn something from the big advertising agencies who spend days and even weeks conjuring up fantastic, enticing and engaging ideas to promote their client’s products.We know that Search Engine Optimisation is a subset of Internet Marketing just as banner advertising is a part of Traditional Marketing. So what makes these two areas significantly different? Well, whereas Traditional Marketing is a form of push marketing, Internet Marketing is a type of pull marketing.Push MarketingThis is any type of marketing which is placed is front of people. The degree of targeting can vary widely. For example, advertisements for up and coming live music in pubs is fairly targeted whereas general banner advertisements in town centres would be rated low in terms of targeting. The main disadvantages of Push Marketing are that people see so many banner advertisements, posters, etc each and every day that their brains switch off to them and don’t register them after a while.Pull MarketingSEO is a form of Pull Marketing which is much more targeted because searchers (the terms “searchers” refers to internet users who are performing keyword or keyphrases searches in search engines) are actually looking for and are, therefore, already interested in what you are selling. The downside to search engine optimisation is that it is becoming increasingly more difficult, time consuming and costly to become ranked for popular and profitable search phrases. We as Internet Marketers tackle this issue by looking for increasingly more creative avenues to go down. For example, Social Media Marketing is now a very popular choice for Internet Marketers to aid their SEO efforts. The very best SEO practitioners are capable of successfully integrating SEO strategies into the wider marketing plan. This helps to ensure that no stone is left unturned and that the bigger picture can always be seen whilst a SEO campaign progresses.This type of holistic approach to SEO the key to a successful SEO campaign for a great number of satisfied clients.
5 Valuable Ways Business Funding Will Scale Your Business
Most businesses think that business funding is something that you need when your business is short on cash or times are hard. A lot of businesses go out looking for business funding when the business is not good. The time to get business funding is not when your business is doing horrible or you are strapped for cash.If your business is doing great, there is no better time to go out and get business funding. Why?1) It’s easier to qualify
2) You can get better rates and terms
3) It’s easier to grow your revenues with a capital infusion
4) It’s easy to utilize the simple formulas that we have in here to scale your growth.DON’T WAIT FOR THINGS TO GO BAD; IF YOU ARE DOING GOOD – BUSINESS FUNDING CAN SCALE YOUR BUSINESS TO THE NEXT LEVEL.This is how you can determine if business funding can help your business grow. There are 5 simple steps which will show you the value of business funding.Step 1: What Do You Need To Grow Your Business?While this may sound like a stupid question, it is a very important question.The FIRST STEP you need to take is determining what your business needs to grow sales. Most businesses need one or more of the following?• Inventory and More Products
• Expanding Existing Line of Products
• Adding Additional Services
• Marketing and Advertising
• Sales People or Personnel
• Machinery, Equipment, Software or Hardware
• Expanding into other Territories or Adding Another LocationStep 2: How Much Money Do You Need to Achieve That?How much money do you need to achieve that? Again, another simple question and it may sound stupid. But you need to start off with basic questions.How much would you like to invest into your business or how much do you need to grow your business?$10,000, $20,000, $40,000, $50,000, $100,000 +Step 3: Where will the come from?There are only three forms of cash that flow into a business:REVENUES FROM SALES
DEBT: A LOAN OR LOANSWhere will the money come from to help your business grow?If you have an existing business and you want to invest in your business you either sell more or you have great close out balances and have enough reserves to re-invest. If you plan on selling more; most sales and marketing strategies require some sort of cash infusion. If that is not the case you only have two options: an investor or a loan.Step 4: If you had the amount of money you need to do what you want in your business – there are two key questions: If you know the answers to these two basic questions; you will know immediately how to increase your sales fast.1. How much money will you make with that money?In technical financial terms – What will be the ROI (Return on Investment)?2. In what time frame will you make that money back?In what time frame will you achieve the anticipated or projected ROI (Return on Investment)?EXAMPLE (CASE STUDY): (Simple Version)If someone gave you $100,000 – what would you do and how would that impact your business.Example:I (YOUR NAME) would take $100,000 and allocate that money into marketing and increase personnel. (NEED AND WANT)I (YOUR NAME) would take $100,000 and make 50% return in 5 months. The equivalent of 10% return per month…Based on this information, you are clear on how you would use the money, what type of return you would make and in what time frame.The next step; is to determine if you can?• Increase sales to $100,000 and have the extra money to do this.• If you obtained an investor how much would they want? Most investors will either charge you anywhere from 10% to 30% in interest or they will want 20% to 50% of net earnings. You have to figure out the cost of capital versus your return.• If you obtain a loan the interest rate may range from 7% to 30%. You need to factor in the cost of capital versus your return.EXAMPLE (CASE STUDY) – Crunching Numbers:For Existing and Operational BusinessesFood Distributors of America currently generates $50,000 per month on an average. At the end of the month they close out $5,000 positive which is about 10% net. Currently, there cost of inventory is $20,000. This means every month they purchase $20,000 to make $50,000 Gross. The question you need to address is: How much are my costs to generate gross earnings? Once you know that, you know how much you need to increase gross earnings by 10%, 30%, or even 100%. In this example, we can increase earnings by 100% by making a capital infusion of $20,000.We know that $20,000 generates $50,000 per month. We know that $20,000 and $50,000 of gross sales generates $5,000 per month net; which is 10%. They want more inventory because they have prospective buyers.Conclusions:• An additional $20,000 would generate an additional $50,000 in gross sales; increasing earnings to $100,000. This is a 100% increase in gross sales.• An additional $20,000 would generate an additional $5,000 in net margins; increasing earnings by another 10% monthly = 20% monthly.• If this business can do this every single month, they would increase net earnings by 10% x 12 months = 120%.Not all businesses can do this. Even if you increase your net earnings by 2% per month = 24% increase in 1 year.Businesses that carry inventory have an easier time achieving this.Businesses that sell every day; such as restaurants, hair salons, and anyone who sells consumer products; have an easier time achieving this.Seasonal businesses can also achieve these types of returns.Step 5: Calculating Cost of Capital versus Return on Investment (ROI).If you don’t have the extra money; you will need an investor or some sort of business funding or a loan.There is nothing wrong with taking on investors or a loan. Most successful businesses have grown with capital infusion. Think of this way. Would the New York Stock Exchange or would the Chicago Board of Trade exists if businesses did not take on investors or debt? All businesses on major stock and debt exchanges have investors or debt.How do you calculate ROI and Cost of Capital? Easy as 1, 2. 3.Let’s assume you are able to obtain a loan for $50,000 to invest in your business. You project that you will make 5% return per month for the next 5 months = 25% return. Let’s assume you get a loan with a 12% annual rate = the same as 1% per month.5% per month (your return) minus 1% = 4% your new return
4% x 5 months = 20% (after cost of capital)The interest rate on a loan is important. However, if you know how to make a Return on Investment with a loan you will WIN in the end. More important, this is known as OPM (Other People’s Money). Making money with other people’s money! Read the Art of the Come Back, by Donald Trump. Do you think Donald Trump, Warren Buffet, and others utilize their own money to make money? The answer is NO.